A blog can sell your readers on your particular brand, who you are, what you do, and what sets you apart from your competitors.
Since you are reading one now, you probably already know that a blog is a type of website that works like a diary, with new material added (ideally) on a regular basis. The term comes from blending web plus log. A blog can contain news, comments and opinions, descriptions of places or events, advice or instruction.
Through your blog you can inform your readers about the latest news concerning your business or industry. It also gives your readers an opportunity to react and contribute. By bringing readers to your website it raises your search engine ranking.
According to WordPress, through which many blogs—including this one—are composed, “Your favorite thing about having a blog may soon be this—they naturally attract search engine traffic.”
According to one blog, fastwonderblog.com, “the number of people who read blogs is growing, and these people expect you to have a blog. Not only are more people reading blogs, these blogs are influencing purchasing decisions, which is important for every company.”
The website technorati.com, a search engine for searching blogs, now (as of this writing—by the time you read this there will be more) lists 1,251,260 blogs, of which 22,000 deal with business.
Which brings us to the next question: How do you write your blog so that people want to read it? That will be the subject of my next blog.