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What can you include in your business newsletter?
In every issue:
- Your logo
- Your mission statement
- Your contact information
Additional possible contents:
- Profile of owner
- Profiles of employees
- Particular recent accomplishments of owner or employees
- Stories of recent interesting or unusual completed assignments
- Client testimonials
- Profile of a particular client
- Tips on different ways to use your product/service that people may not know about
- Coming events at your business
- Upcoming or continuing special offers
- Special coupon for readers of newsletter
- Listing of where/how your clients may purchase your products/services
- Photos of your products
- Photos of recent events and accomplishments
- For the health industry — nutrition, diet, or exercise tips
- For nonprofit organizations — community alliances with other organizations
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