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Marketing Communications

newsletter

What can you include in your business newsletter?

In every issue:

  • Your logo
  • Your mission statement
  • Your contact information

Additional possible contents:

  • Profile of owner
  • Profiles of employees
  • Particular recent accomplishments of owner or employees
  • Stories of recent interesting or unusual completed assignments
  • Client testimonials
  • Profile of a particular client
  • Tips on different ways to use your product/service that people may not know about
  • Coming events at your business
  • Upcoming or continuing special offers
  • Special coupon for readers of newsletter
  • Listing of where/how your clients may purchase your products/services
  • Photos of your products
  • Photos of recent events and accomplishments
  • For the health industry — nutrition, diet, or exercise tips
  • For nonprofit organizations — community alliances with other organizations